Journal Of Pharmaceutical Negative Results

pISSN : 0976-9234

Publisher : SynthesisHub Advance Scientific Research

Covid-19 - pushes marketers to sell differently to global millennials in emerging markets

CoronaVirus’ is a hard hit on both Millennial consumers and marketers. It forced consumers and marketers to do the usual activities of buying and selling differently. Panic buying and herd mentality was widely noticed among millennials. Their unusual buying behavior which reflects behavior during a crisis is highly influenced by more...