Abdul Majeed currently is working as a Research Associate at Hailey College of Commerce, University of the Punjab, Lahore. He completed his MPhil in Business Administration (MSBA) from Superior University, Lahore. He has presented his research work at different international conferences and won “Best Research Paper Awards”. Also, he published his research papers in different international refereed journals such as the Journal of Environment Planning and Management | Social Responsibility Journal | Human Behavior and Emerging Technologies | His areas of interest are green marketing, environmental sustainability, consumer behavior, and marketing research.