Lila Maria Kaban

Visitor motives of culinary and shopping festival event at lippo plaza medan

• Authors Details :  
• Lila Kaban,  
• Daniel Augustinus

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Today, the tourism industry has become richer and sophisticated. It involved various businesses and has given multiplier effect towards the society. One of dominant business activity in this sector is event management. It also touches various kind of business e.g. shopping center. Related to this, one of activity that has full support from the ministry of tourism in Indonesia is Culinary and Shopping Festival 2016. This event is being held from 27 September 2016 up to 27 October 2016 in many provinces in Indonesia. Data that is being collected to answer the research is being distributed to various visitors and specifically to student of UPH Medan. Hopefully from the data collection, the analysis will answer what kind of motives is to come to event. Whether the visitor coming for the culinary and shopping festival or for another event will be answered from the study. Therefore combining the data with how the tenant expectation can show the relationship between visitor motives and the festival.

Article Subject Details

• Business management
• Company management
• Management
• Management Research
• Marketing

Article Keywords Details

• Hospitality Management
• Tourism Management

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