Zamzam Abdelazim

Strategic management - concept of strategy

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• Zamzam Abdelazim

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The strategy is a means of establishing the organisation's purpose in terms of priorities for resource allocation, action programs and long term objectives (Grant 2005). Chandler (1962) defines strategy as determining the primary long-term goals of an organisation, the adoption of courses of action, and the allocation of necessary resources. Besides, the strategy also focuses on allocating resources in relation to the organisation and its environment (Schendel & Hatten 1972). The strategy also pertains to the top management's decisions pertaining to its scope and the future direction. Such strategy covers an action plan on the organisation's future, commitments to specific products, services, and the markets.

Article Subject Details

• Business management
• Human resource management
• Human resources
• Management

Article Keywords Details

• Business
• Management
• Project Management
• Risk Management
• Strategy

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