Mohamed Sorogy
Strategic international business management - lidl plans
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Will discuss how the German giant Lidl plans to take expansionary steps in a Mexican or Norwegian market to add to its success records in the European and North American markets. Lidl began modestly in 1973 with a small shop that runs three members and offers 500 products to 10,500 stores in 29 countries. Lidl has many pros, plus the disadvantages to consider when evaluating the components available in each country, both the pros and cons of this analysis will be reviewed using PESTLE, five- force models, internal value-activities, international business being able to. Accordingly, the next targeted expansion decision will be made.
Article Subject Details
Article Keywords Details
- Logistics
- Manufacturing
- Operation Management
- Project Management
- Risk Management
- Supply chain
- Supply Chain Management
- Transportation
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