Zamzam Abdelazim

Marketing essentials - primark fashion retailer operating

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• Zamzam Abdelazim

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The chosen organisation for this research work is Primark. Primark is a renowned fashion retailer operating in the global markets today. The organisation is known for its latest fashion products (Azad, 2018). Primark has been selected because it is a famous brand in the global market and has an okay -developed marketing department. Marketing is one of the most critical areas of an organisation. This is mainly because this area helps plan and implement strategies that can enhance an organisation’s sales, profits, and market share. Moreover, marketing can also ensure that customer satisfaction is high, and the positive relationships are maintained with all individuals and parties that are directly or indirectly associated with an organisation. The marketing mix of an organisation comprises of several strategies that can enhance the value to its customers. Following tasks will further elaborate about marketing and its core concepts -

Article Subject Details

• Business management
• Human resource management
• Human resources
• Management

Article Keywords Details

• Business
• Fashion
• Marketing
• Operation Management
• Project Management
• Retail
• Risk Management

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