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It is the goal of every company to gain the most from investment in advertising. Contrary to conventional wisdom that sustained spending in advertising is needed to maintain high levels of sales, the concept of marketing persistence suggests that short term advertising campaigns can have long-lasting impacts on sales. This study offers impact of TV advertising on choice of consumer durable goods in Coimbatore District through the use of a marketing. Significant marketing persistence was found in sales of consumer durables. Based on the findings, implications for long-term marketing resource deployment are suggested.
Indian banking industry has witnessed a tremendous developments due to sweeping changes that are taking place in the information technology. electroic banking has emerged from such...
Work life balance of employees has become an important issue which discusses mainly about their carrer development and the family care, it is necessary to know how the employees ba...
Human resource practices are strategic in nature. they represent a vital guidance system that coordinates with executive business plan. hr practices form the foundation supporting ...
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