Santhosh Sandy

Green marketing elements: a study on customer purchase intention towards organic food products with special preference to coimbatore city.

• Authors Details :  
• Dr V Gowtham Raaj,  
• Assistant Professor,  
• G R Damodaran Academy Of Management,  
• Coimbatore ,  
• Mr Santosh C R,  
• Ph.d Research Scholar,  
• G R Damodaran Academy Of Management,  
• Coimbatore

81 Views Original Article

This study aims to investigate the relationship between green marketing elements and customer purchase intention. To conceptualize green marketing, the researcher has researched the literature and identified the green marketing elements which include Green products, Green price, Green place, Green promotion, and Green Distribution. By using the snowball sampling technique, questionnaires from the respondents were collected as part of the study's survey methodology. According to the study's findings, there is a clear, substantial correlation between customer purchase intention and Green marketing.

Article Subject Details

• Health economics
• Health Management
• Management
• Management Research
• Marketing

Article Keywords Details

• Customer purchase intention
• Food products
• organic food.
• Green Marketing
• Purchase Intention

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