Mukhles M. Al-ababneh

Focus groups

• Authors Details :  
• Mukhles M. Al-ababneh

Journal title : The SAGE Encyclopedia of Lifespan Human Development

Publisher : SAGE Publications, Inc.

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A focus group is an investigative tool for social research based on a structured and focused discussion with a small group of people, run by a facilitator (moderator) to generate qualitative data through a set of open-ended questions. The focus group technique is a qualitative research methodology popularly used in social research in a wide range of sectors. A researcher uses a set of open-ended questions on a specific topic to generate qualitative data. The focus group is an efficient way of gathering data about particular opinions or attitudes by covering a large number of people in the same group. This entry explores the methodology and processes of focus groups as well as the analysis of data from focus group research.

Article DOI & Crossmark Data

DOI : https://doi.org/10.4135/9781506307633.n331

Article Subject Details

• Business management

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