Nitin Mali Profile Nitin Mali

Factors influencing mutual fund investors and risk averse behaviour in western maharashtra

  • Authors Details :  
  • Nitin Mali

Article Views Research reports

Mutual fund investment specifically in India and particularly in western Maharashtra is a very challenging aspect. This paper aims to study various factors influencing the investor’s choice of mutual fund, criteria for selecting particular scheme, previous performance of Mutual fund asset Management Company and services provided by them. Similarly Investor education and awareness. To have the competitive advantage proactive steps taken by the Asset management companies would be beneficial like proper financial planning guidelines, providing information pertaining to Net asset value, benchmark indices, analysing purchase decision involvement of the investors and very importantly understanding the risk averse behaviour of the investors and adequate and reliable information about the scheme.Understanding investor behaviour, specifically information search and Processing behaviour of mutual fund schemes is instrumental for effective marketing. Perhaps very few researchers have focused on investor behavioural finance. It is complex set of understanding pertaining to investor psychology; various parameters guiding principles and risk averse capability of the investor dynamically guide the behaviour. Mutual fund companies while promoting the products and marketing need to consider these several influencing parameters so as to effectively cater to the needs of the investor which would truly win the customers and enhance customer confidence and trust.Risk aversion behaviour is also the key to understand the investor risk appetite behaviour in terms of conservative or aggressive investor measuring various demographic and psychographic metrics that play a crucial role to predict and understand the likely behaviour.

Article QR Code

Factors influencing mutual fund investors and risk averse behaviour in western maharashtra QR Code

Article Subject Details

Article File

Full Text PDF

More Article by Nitin Mali

Akshaya patra model: feeding knowledge hungry children

While today, he was ready to serve 1.4 million meals for schoolchildren, das, program director, akshaya patra foundation from bangalore also faced the challenges 15-years bef...

An empirical analysis of use of tiktok by management students in pune city

Tiktok is a mobile application which is available for android & ios platforms. it is used for video creation & video sharing purpose. it was launched in china in 2016. the applicat...

A study of the usage pattern of social media by the students in a sample of pharmacy students

The research paper has addressed the issues related to the usage patterns of the social media by the college students. the demographic profile of the students is also been studied ...