Mukhles M. Al-ababneh

Employees’ service innovation behavior and new service development in four- and five-star hotels

  • Authors Details :  
  • Mukhles M. Al-ababneh

Journal title : International Journal of Tourism & Hospitality Reviews

Publisher : GIAP Journals

Online ISSN : 2395-7654

Page Number : 13-22

Journal volume : 1

Journal issue : 1

813 Views Research reports

This study aims to explore the impact of Employee Service Innovation Behavior (ESIB) on New Service Development (NSD) among hotels’ employees. A research model was proposed in which one hypothesis was developed. The empirical data were collected from employees who are working in four- and five-star hotels in Jordan. A total of 332 questionnaires were returned and the data were analyzed using a single regression to determine the relationship between ESIB and NSD. The results supported the proposed model that there is a significant relationship between ESIB and NSD, and it also found that service innovation performance is exited in the hotel industry. The theoretical and managerial implications were drawn based on the study findings, and recommendations for future researchers were made, and limitations and conclusions are discussed.

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DOI : https://doi.org/10.18510/ijthr.2014.113

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