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Assessment of convergent validity of latent variables is one of the steps in conducting structural equation modeling via partial least squares (PLS-SEM). In this paper, we illustrate such an assessment using a loadings-driven approach. The analysis employs WarpPLS, a leading PLSSEM software tool.
International students are the bedrocks of the global higher education market. thus, worldwide, higher education institutions (heis) focus most international marketing efforts on u...
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